Networking 1 & 2

In order to complete the network assignments, I decided it would be best to take advantage of the resources available to me on campus.  I first visited the speech lab and then met with a career adviser at the career center.  I realized that both of these resources will help further my education and my future at Grand Valley State University.

20160421_152244 Russo, C. (2016). [Photograph]

While visiting the speech lab, I spoke with a student speech assistant.  As an APR major, giving a speech or ten is not uncommon throughout each semester.  Once speaking with an assistant, I learned how valuable time and preparation is, especially when giving presentations that are not based off of a campaign, etc. but rather more impromptu based. I plan on implementing speech skills such as drafting speech ideas, outlining, and practice, practice, practice.  Practice is key when preparing for a presentation. By applying these skills in the speeches I normally conduct, I will continuing to improve my overall speech ability and presence.

20160421_154600  Russo, C. (2016). [Photograph]

I had never been to the career center at Grand Valley State University. Now that I have, I plan on taking advantage of the resources offered here at GVSU. The career center offers advice and helps students in many ways. For instance, the career center offers advice and assistance to current and past students by giving advice about creating successful resumes, cover letters, etc.  The career center  also guides students in finding internship opportunities/networking opportunities.  LinkedIn account information and building a self brand is also advice offered at the career center.


Google/Digital Analytics Fundamentals Test Score

My Test Score

Russo, C. (18 April, 2016). Test Score [Screenshot].  Retrieved from

After much preparation and time spent watching the online fundamentals course (6 total sections) for Google Analytics, I took the fundamentals test. My first attempt, I only received a 17/20 which is an 85%.  In order to get the actual certification in Google Analytics, every individual who takes the test must get an 80% or higher once completing the 70 question test in 90 or so minutes.  I choose to retake the fundamentals test because I wanted the full credit; especially for the time taken to complete all of the video courses.

Future Career Interests

Screen Shot 2016-04-11 at 10.32.09 PM Image Credit:

Listed below are 5 job opportunities that I found listed on LinkedIn.  I am not sure what the future holds for me or where I will want to be in a few years, however, positions such as Creative Director, Event Coordinator, and Copy Editor really interest me.  I would love to work in a city one day, therefore, a lot of the jobs that I listed are at companies found in the Detroit/Detroit metro area.  One day, I would also like to explore other cities such as Chicago.  Through the degree I earn at Grand Valley, I feel I can achieve in any of these positions.

1. Position: Marketing & Event Coordinator – Advertising/PR

Company: Accelerate Events, Inc.

URL: trk=vsrp_jobs_res_name&trkInfo=VSRPsearchId%3A4919306811460167536356%2CVSRPtargetId%3A95502308%2CVSRPcmpt%3Aprimary

Desired Skills & Experience:

  • Traveling to the metro-area for Live Events so you must have a reliable car
  • Must be able to get along well with other team members
  • Have a Student Mentality.
  • Excellent work ethic
  • Much love people

2. Position: Creative Director – Live Events: Luxury Automotive – Excellent Six Figure Salary

Company: Harper Associates


Desired Skills & Experience:

  • Bachelor’s Degree in design or related field
  • At least 5 yrs. of experience in creative development, preferably with automotive live experiences and experiential marketing
  • Good visual design experience, visionary creative ability and natural talent for storytelling
  • Mastery of Adobe Creative Suite, Keynote for Mac and Microsoft Office, including Powerpoint
  • Grasp of working within strict brand standards
  • knowledge of the luxury automotive market
  • Outstanding organizational and communication skills
  • Social media and online technology expertise
  • Motivation to work in challenging, action packed, yet fun atmosphere
  • Ability to juggle many tasks while always prioritizing client satisfaction

3. Position: Copy Editor

Company: Team Detroit


Desired Skills & Experience:

  • Proficient in AP Style Copy Editing
  • Ability to think visually and creatively
  • Familiar with and participates in Social Media
  • Strong awareness of the auto and technology industries
  • Media awareness and the ability to forge relationships with reporters
  • Organizational skills
  • Ability to multi-task
  • Bachelor’s degree in Journalism, Public Relations, Communications, Integrated Marketing or related field
  • 5+ years of experience in a newspaper, corporate or agency communications staff
  • Have physical and mental requirements to meet the above listed job responsibilities

4. Position: Creative Director

Company: The Integer Group


Desired Skills & Experience:

  • Bachelor’s degree or  creative  equivalent
  • 2+ years of experience as an agency  Creative  Director  with some supervisory responsibilities
  • Direct response and digital experience
  • Strong portfolio with  creative  experience and knowledge across all media
  • Profile of an effective interpersonal communicator with strong command of presentation and writing skills

5. Position: Event Coordinator Entry Level

Company: Proof Management, Inc.


Desired Skills:

  • Familiar with campaign development, marketing strategies, and management training
  • Aggressive Patience
  • Determination and drive to have great work performance
  • (Technology not posted)

Social Media & Me & Society Today

I can admit that I have an addiction problem.  And what is it that I am addicted to?  Two words: social media.  I use Facebook, Instagram, Snapchat, Reddit, YouTube, etc. on an hourly basis.  I am especially addicted to Facebook and Instagram.  Networks such as Facebook and Instagram have given me the ability to connect with friends and family all over America but have also become one of my worst demises.  I have become trapped into a consistent cycle of checking my newsfeed because yes – I can admit, I suffer from FOMO.  FOMO stands for the Fear of Missing Out and is an actual syndrome.  According to Linda Sapadin (2015), writer for the World of Psychology blog, states,

“FOMO is especially strong for those who are hooked on social media. Why? Because they’re constantly aware of what others are doing…on social media, everyone’s flaunting what they’re doing, with whom they’re doing it and posts are loaded with exclamation marks!!! With such pressure, it’s no surprise that teens are checking their phone every two minutes to make sure they’re not missing out on anything “important”.”

The addiction to social media has become so prevalent in todays society, this behavior has become a habit.  Sometimes, I find myself reaching for my phone and unlocking it only to realize I have nothing better to do or I am subconsciously unlocking my phone for no reason other than it being a normal action I perform.  Of course, the social media addiction has become so current only because networks have come such a far way from just being a chat box on a gmail account.

   Screen Shot 2016-04-11 at 9.14.54 PM Image credit: Twin Design/

Social media has had such an immense impact on society today and has ultimately changed the world for the better and for the worse.  Social media offers worldwide connectivity, offers individual users the chance to connect/befriend others with common interests, allows individual users the chance to communicate real-time information, and can be used as a medium to share newsworthy information (Claywell, 2013).  These positives of using social networking websites don’t come without their disadvantages, however.  Social media has also increased the risk of cyberbullying and crimes, the risk of fraud/identity theft, and can often times be distracting or a way to waste time (Claywell, 2013).

“86 percent [of teens] say they have changed how they use social media in some way compared to the past” (American Press Institute, 2015).  As recognized by the American Press Institute, teens have changed the way in which they have used social media over time by paying more attention to privacy settings, removing embarrassing information/photos, tailoring the way different social networking platforms are used, and have even stopped using some social networking platforms in all (American Press Institute, 2015).  Additionally, teens have connected more with others personally and professionally over time.  Screen Shot 2016-04-11 at 9.09.11 PMImage Credit: American Press Institute

Many Millennials have become so avid in using social media, branding oneself is very common across different profiles.  Specifically, the social network, Vine, has become a huge platform where “the average joe” can become internet famous just by posting a funny, clever 6 second video of themselves that loops.  Large companies such as Coca-Cola

Screen Shot 2016-04-11 at 9.11.01 PMImage Credit: BBC News

or Apple have paid Vine stars to endorse their products in their videos as a way to reach other Millennials, “…advertisers are taking a risk associating themselves with uncoached youngsters thrust into the public eye…the the ballpark rate most Viners charge is about $1,000 per 100,000 followers…” (Regan, 2014).

Overall, the addiction to social media is unhealthy, but social media has been incredibly effective in keeping Millennials informed and has proven to change habits over a period of time.


(2015, March 16). How millennials use and control social media. American Press Institute.  Retrieved from

Claywell, C. (2013). Advantages and disadvantages of social networking. Retrieved from

Morris, Regan. (2014, August 13). Vine’s six-second-clip superstars turn fame into cash. BBC News. Retrieved from

Sapadin, Linda. (2015). Fear of missing out [Blog]. Retrieved from

Future of The Chicks Picks Movie Blog

Screen Shot 2016-04-06 at 6.02.05 PM

Russo, C. (6 April, 2016). The Chicks Picks Movie Blog [Screenshot].  Retrieved from

This blog was specifically created for my CAP 105 (Technology in Public Relations & Advertising) class. While taking this class, I have not only learned how to use various programs, but I have also learned how use and create various professional pages thanks to the assignments in this course. For instance, as seen in my various blog posts, I have learned to use and apply the basics of Photoshop, Final Cut Pro, and InDesign. I have created a Brand Yourself account which has allowed me the opportunity to control my online presence in relation to google searches and has allowed me the power to discard of any unwanted searches associated with my name. Due to taking this course, I have also learned how to create an AboutMe page which has helped me tie a few of my digital presences together in an online professional profile.

Although this blog has been a useful tool and the assignments associated with this blog has taught me a lot and will help me in the future once I enter the work force, I do not believe I will keep this blog. I am unsure as to whether or not this blog truly identifies me as an individual and what I can do creatively, so that is one con to keeping this blog. I created a personal brand for this blog — rom-com and romance movies, which I love, but I feel the specific category this blog is classified under, limits me and what I would like to post.

If I do decide to keep this blog, I would really like to go back and edit and perfect all of my blog posts; even if that entails me scrapping previous creations and posting new ones that I truly feel are good enough creatively as an APR major. Additionally, I would like to make this blog appear more professional as well; I would change the concept of this blog from a basic “movie blog” to a blog about me as an individual. By editing this blog tailored to who I am as a person, personally and professionally, I feel this blog could then be useful in a portfolio when applying for future jobs out of college. I will then be more drawn to the blog itself and I can post whatever I wish that relates to me, my life, and what I love to do.

If I go that route and decide to keep this blog, ultimately, I believe this blog could help me network and  obtain employment, so that is a major pro to keeping this blog. This blog will not only showcase who I am as a creative individual, but will also show potential employers how diverse/familiar I am with different forms of social media; which as APR majors know, is a valuable skill set to have. This blog will also showcase my voice and portray more of my character the more freedom I have with it. Potential/future employers will hopefully view this blog as a extra portfolio and will also get a “taste” for who I am and my work ethic.


InDesign Business Card

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Russo, C. (2016, April 1). InDesign Business Card. Allendale, MI.

For this assignment, I had to create my very own Business Card (click the hyperlink for a crisper view) using InDesign.

My business card captures a bit of personality and color, yet the layout is also very simplistic; it isn’t too busy. I,  personally, feel a business card should be visually appealing to the eye and it should also capture the personality of an employer.  Here, my business card captures what I can do as an APR major in terms of basic design: The bleeding green lines stands out against the crisp, black background and leads a viewers eye to the rest of the layout; my name, specialty, image, and contact information.  There is a directional circular flow of the business card.

The business card captures my personality in the way in which I like things to appear sharp but I also like when a design makes a statement as well.

Overall, I learned how to use a new program and I was able to apply basic layout skills to this assignment which allowed me to be a bit creative.